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| ah! Ventures Portfolio Startup Barbrew Beverages, the company behind Barneys Hard Seltzer, raises USD 0.5 MN from from ah! Ventures Angel Platform and ah! Ventures Fund |
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| ah! Portfolio Startup Barbrew Beverages, the company behind Barneys Hard Seltzer, has raised USD 0.5 MN from ah! Ventures Angel Platform and ah! Ventures Fund. ah! Ventures has done 183 investments in 121 startups till date taking its total investment portfolio to INR 392 CR (~49 MN USD) with 16 exits and 47 follow on rounds. 29 investments have happened through all three platforms and the fund in 2023. |
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| Call it whatever – hard seltzer, chaser infused alcohol, boozy sparkling water - it’s a drink that has turned heads in the recent past. Barneys Hard Seltzer is literary taking India by storm. What was once considered a niche category, a fad, something for beginners before you moved on to the more serious drinks, has been on the rise mainly fuelled by conscious drinking culture and the millennial crowd. |
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| What made the two teetotallers drive this category? Transformative disruption was certainly something on their mind. |
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| Ruchi Gupta & Gaurav Sharma – Co-founders of Barbrew Beverages Pvt Ltd, the company behind Barneys Hard Seltzer said, “We see hard seltzers the future of Beverage Industry in India. The RTD (Ready to Drink) culture is growing across the world. Barneys is not aiming to compete with beer, breezer or cocktails but rather offers drinkers an alternative. For a the longest of time, the only alcoholic RTD was Bacardi Breezer, an amazing trend for the early drinkers but with changing times and converging cultures, the youth are now becoming more aware of international trends and demand for uniqueness, and hence are looking for an authentic experience rather than simply getting high.” |
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| Barneys Hard Seltzers is perhaps a drink for connoisseurs, a premium sparkling cocktail experience without the hard work of measuring and mixing different ingredients. With its crisp, unique, and light flavour combination along with 6% ABV, Barneys Hard Seltzer is a delightful alternative to heavy beers or sugary cocktails, making it a popular choice among health-conscious individuals. Whether you're looking for a casual-day pick-me-up or a refreshing drink to unwind with at night, Barneys Hard Seltzer is the ideal alcoholic beverage for any occasion. |
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| Since the category is free from a cast-in-stone definition, the possibilities and opportunities are endless. Unlike categories targeted to a particular gender or age, Barneys is being promoted as gender neutral beverage and aims to unite the generations by being an easy bet for every individual. |
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| Amit D Kumar, Co-founding Partner - ah! Ventures Fund said, "We are very happy with the progress of Barneys. Within a short span of time, they have made encouraging inroads into various geographies that too in a not so easy segment. Kudos to the team for their persistent efforts and hard work. The party at Barneys and Hard Seltzer segment has just begun and we shall keep supporting them throughout their ah!mazing journey." |
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| Within one year of its launch, Barneys has expanded its presence in more than 5 states – Goa, Pondicherry, Delhi, Chandigarh, Telangana, and an international market. This year, Barneys aims to penetrate deeper into the markets. |
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With giants entering the category, one thing is assured, it isn’t a bubble or a fad.
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| Contact: Abhijeet Kumar, abhijeet@ahventures.in |
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| ah! Ventures is one of the world's largest fundraising platform for early stage startups raising up to 10 MN USD. ah! Ventures has three platforms: First Gear, which helps startups raise upto INR 1 CR (~USD 150K), Angel Platform, which helps startups raise upto 1 MN USD and High Tables Platform, which helps startups raise 1-10 MN USD. Today ah! First Gear, Angel and High Tables platforms have over 70000+ entreprenurs, 3000+ seed/angel investors and over 1000 VCs & institutional investors registered with it. ah! First Gear, Angel and High Tables platforms till date have invested INR 392 CR (~49 MN USD) in 121 startups & 183 investments and have announced 16 exits & 47 follow on rounds. |
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| Contact: Abhijeet Kumar, abhijeet@ahventures.in
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