AH Portfolio Startup Mitra, the fast-growing FMCG company, has raised funds from ah! Ventures Angel Platform AH Portfolio Startup Mitra, the fast-growing FMCG direct-to-consumer startup has raised funds from ah! Ventures Angel Platform and others. This round was led by Bestvantage Investments, with key participation from a Dubai-based strategic family office headed by Mr. Surya. ah! Ventures has done 237 investments in 136 startups till date taking its total investment portfolio to INR 443 CR (~55 MN USD) with 17 exits and 55 follow on rounds. 38 investments have happened through all three platforms and the fund in 2024. This substantial investment will propel Mitra’s plans for expansion, starting with its newly established state-of-the-art manufacturing unit in Mathura and Gurgaon, spanning over 40,000 square feet. With the capacity to produce more than 800 tons of flour and 3 lakh ltr of oil each month, this facility marks a significant milestone for the company just a year after its inception. The funding comes as a major boost for Mitra as it charts its next phase of growth and innovation. This round also saw investment from strategic investors such as Mr Arjun Vaidya ( Founder-V3 Ventures & ex- Dr. Vaidya), Mr Ashok, and Mr Ajay Kumar, Ex COO of Pizza Hut, supported by strategic mentors and advisors such as Mr Mahesh from Hyderabad. In its first year, Mitra has posted extraordinary results, achieving ₹14 crores in sales and a remarkable 3200% growth. The company has built a robust distribution network of more than 300 distributors and 15,000+ retailers, with operations across 14 key locations. The recent funding will enable Mitra to strengthen its supply chain further, explore export opportunities in European markets, and participate in strategic government tenders, including NAFED and Bharat Aata. In the highly competitive FMCG sector, Mitra has quickly made an impact by introducing initiatives that enable the efficient, large-scale production of high-quality essential goods. The company is also targeting Tier 2 and Tier 3 cities, where access to affordable, high-quality products is limited. By focusing on these underserved regions, Mitra is bridging the gap, ensuring that consumers outside major metros enjoy the same product standards at reasonable prices. Speaking about this remarkable achievement, Abhishek Kaushik, Founder of Mitra, remarked, "The strategic investment of the Dubai-based family office signals a turning point for us, not only in expanding overseas markets but also helping us in the next leap of Growth. We are now eyeing to increase the production capacity with new categories and international growth along with the domestic market. We are grateful to our investors for their confidence and support as we embark on this exciting growth trajectory.“ Looking ahead, Mitra aims to triple its sales by targeting over 35CR this fiscal year, representing a 3.5x growth year-over-year. With a positive net EBITDA and focused approach to essential categories, Mitra is poised for exponential growth, with a clear path to becoming a leader in the FMCG sector. The funding also attracted participation from Soonicorn Ventures, Beej Network, Planify and 1000 Unicorns reflect the strong investor confidence in Mitra’s business model and future potential. As Mitra continues to scale, it remains committed to delivering high-quality products, expanding its footprint both domestically and internationally, and driving sustainable, exponential growth in the competitive FMCG landscape. Ritesh Anand, Deal Lead - Mitra & VP at ah! Ventures stated that, "MITRA is operating in an industry that has a huge potential and has an opportunity size of around $220bn which is ever-growing. MITRA has carved out a niche for itself which is helping them to grow at a rapid pace. This funding round will help them further consolidate the existing market and expand to newer ones. We are very confident that they will scale fast and will be the next big thing in this category." About ah! Ventures ah! Ventures is one of the world's largest fundraising platform for early stage startups raising up to 10 MN USD. ah! Ventures has three platforms: First Gear, which helps startups raise upto INR 1 CR (~USD 150K), Angel Platform, which helps startups raise upto 1 MN USD and High Tables Platform, which helps startups raise 1-10 MN USD. Today ah! First Gear, Angel and High Tables platforms have over 70000+ entreprenurs, 6000+ seed/angel investors and over 1000 VCs & institutional investors registered with it. ah! First Gear, Angel and High Tables platforms till date have invested INR 443 CR (~55 MN USD) in 236 startups & 237 investments and have announced 17 exits & 55 follow on rounds. Contact: Abhijeet Kumar, abhijeet@ahventures.in