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| AH Ventures invests in FlavingredProducts & Services, Plant-Based Foods Startup, through its First Gear Platform |
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| AH Ventures invests in FlavingredProducts & Services, Plant-Based Foods Startup, through its First Gear Platform. AH Ventures has done 241 investments in 138 startups till date taking its total investment portfolio to INR 455 CR (~56 MN USD) with 17 exits and 57 follow on rounds. 42 investments have happened through all three platforms and the fund in 2024. |
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| FlavingredProducts, founded in March 2021, is committed to sustainability as a core principle, using circularity to build a future that serves communities while protecting the planet. The company's mission is to provide nutritious, minimally processed, clean-label food options that meet diverse dietary needs, with a strong focus on environmental stewardship. |
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| Using the latest technologies and scientific tools to develop the plant-based products, the company aims to address the health & environmental impact of animal proteins by providing innovative dairy & egg alternatives meeting the needs of lactose & cholesterol-sensitive consumers, thereby contributing to a more sustainable food industry. By optimizing resources, reducing waste, and limiting ecological impact, FlavingredProducts strives to nourish nature, nurture lives, and rejuvenate ecosystems. |
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| FlavingredProducts seeks to be the top choice for plant-based foods, delivering products that provide nutrition, satiety, and guilt-free enjoyment, while maintaining quality and integrity throughout the value chain. The company invites everyone to join in creating a brighter, healthier future with sustainable, nourishing choices. |
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| The first two products that have been developed are “plant-based dairy” and “plant-based egg”. The products are designed to be functionally versatile with a larger emphasis on clean label using minimal processing. The products are equally nutritious and delectable without the negative components of animal products like cholesterol and lactose. |
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| Rituja Upadhyay, Founder & Director, emphasizes, "FlavingredProducts is dedicated to promoting health and sustainability worldwide through thoughtfully crafted, humane, and delicious plant-based products. With in-house expertise in food rheology, texture modification, food tribology, and sensory science, the company creates textures that closely mimic those of animal-based products, ensuring an enjoyable and satisfying experience for consumers." |
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| Amit Kumar, Senior Partner at ah! Ventures commented, “Health is wealth. The world seems to be re-understanding this and companies like Flavingred are evangelists of the same with their plant based products. We are looking forward to this partnership and are sure that the company with their bouquet of existing and upcoming offerings will create an impact on global health.” |
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| ah! Ventures is one of the world's largest fundraising platform for early stage startups raising up to 10 MN USD. ah! Ventures has three platforms: First Gear, which helps startups raise upto INR 1 CR (~USD 150K), Angel Platform, which helps startups raise upto 1 MN USD and High Tables Platform, which helps startups raise 1-10 MN USD. Today ah! First Gear, Angel and High Tables platforms have over 70000+ entreprenurs, 6000+ seed/angel investors and over 1000 VCs & institutional investors registered with it. ah! First Gear, Angel and High Tables platforms till date have invested INR 455 CR (~56 MN USD) in 138 startups & 241 investments and have announced 17 exits & 57 follow on rounds. |
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| Contact: Abhijeet Kumar, abhijeet@ahventures.in
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