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| AH Ventures Invests in Ochre Spirits, a Category-Shaping Alcobev Brand, Through First Gear Platform |
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| AH Ventures invests in Ochre Spirits, a Category-Shaping Alcobev Brand, through its First Gear Platform. AH Ventures has done 264 investments in 145 startups till date taking its total investment portfolio to INR 479 CR (~59 MN USD) with 22 exits and 59 follow on rounds. 24 investments have happened through all three platforms and the fund in 2025. |
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| Launched in 2024, Ochre Spirits is a next-generation premium beverage company reshaping how modern India engages with alcohol. Bold in its approach and design-led in its identity, Ochre gives voice to a new generation of consumers who seek authenticity, refinement, and ease in equal measure. Its carefully curated portfolio of smooth, sippable spirits is made to elevate everyday moments—no sugary mixers, no harsh finishes, just clean, modern experiences that resonate. |
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| In a category long dominated by legacy, Ochre stands out as a cultural shift—one that embraces an experience-first, inclusive approach to drinking. Backed by a strong digital-first narrative and rapidly growing demand, Ochre isn’t just gaining momentum—it’s leading a new wave in Indian spirits. |
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| John Royer, Founder of Ochre Spirits, shared his vision, "At Ochre, we’re not just introducing a new product—we’re building a new language for how India drinks. The market is shifting rapidly, and consumers are no longer driven by legacy or labels—they're driven by experience, ease, and identity. This partnership with AH Ventures allows us to accelerate that vision: to scale a homegrown premium spirits brand that is modern, meaningful, and built around the evolving preferences of today’s India." |
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| Amit Kumar, Senior Partner at ah! Ventures expressed his thoughts on the investment, "We have been very bullish on this space for quite some time. Indian consumers are experimentative now and like to try new drinks with various flavours. Ochre was a pleasant surprise filled with fresh flavours yet retaining the essence of spirits that most of us are used to. John is a fabulous founder and am sure with his experience and expertise in this industry, Ochre will be a success story in the times to come" |
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| ah! Ventures is one of the world's largest fundraising platform for early stage startups raising up to 10 MN USD. ah! Ventures has three platforms: First Gear, which helps startups raise upto INR 1 CR (~USD 150K), Angel Platform, which helps startups raise upto 1 MN USD and High Tables Platform, which helps startups raise 1-10 MN USD. Today ah! First Gear, Angel and High Tables platforms have over 70000+ entreprenurs, 6000+ seed/angel investors and over 1000 VCs & institutional investors registered with it. ah! First Gear, Angel and High Tables platforms till date have invested INR 479 CR (~59 MN USD) in 145 startups & 264 investments and have announced 22 exits & 59 follow on rounds. |
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| Contact: Abhijeet Kumar, abhijeet@ahventures.in
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